Business trends - Insider Spa
Insider, our exclusive round-up of spas in the GCC. It’s the easiest way to stay in the know
Selecting a skincare brand is always tricky with so many elements to consider. Elsewhere, in the UK and USA there is move towards creating products that are gender-neutral, focused more on skin type rather than the gender of the user. Even though salons and spas here are segregated by gender, it will be interesting to see how GCC businesses react to this new fad in the future. At present though, no salon questioned in the survey has adopted gender-neutral lines.
Interestingly, our survey revealed that the average gratuity per salon treatment is 14AED while the average tip per spa treatment is 28AED, perhaps reflective of the more time consuming natural of spa rituals and journeys.
Rebooking rates are robust at 72% while there is an air of optimism with 80% of you saying business is better than this time last year.
This month in numbers
How did treatment business in August 2017 compare with August 2018?
80% Better
10% Same
10% Worse
Percentage of clients who rebooked
72%
Average treatment room occupancy
68%
On the spot
5% offer machine-based body treatments
0% use gender-neutral skincare products
How do you create the best nail selfie?
1. Use of social media filters
2. Use of lighting
3. Use of props
4. Use of coloured backgrounds
14 AED Average gratuity given per spa treatment
