Embrace Data and Make 2022 the Year Your Salon Thrives

Salon businesses don’t become successful overnight. But putting in more hours isn’t the only solution. The most progressive salons know that a data-driven strategy is essential to optimising processes and charting a path to growth. Mastering your salon's numbers is the best way to be sure you are directing your efforts to the right areas of your business, make long-term plans more confidently and win an edge over your competition.

Successful salon owners will utilise data in three key areas to make an impact.

Operations

These days there is so much data available to business owners that it can be hard to know where to start. So if you are just getting started, identify a few KPIs that align with your goals and make them your focus. For example, keep an eye on your average bill and your rebooking rate to understand if you are getting maximum value from your regular clients. Or look at your peak days and the value of your next month’s worth of appointments to plan out where to direct your team resources and marketing endeavours. 

Phorest Salon Software makes this easy to do with the Health Check Dashboard. Phorest visualises your core salon metrics together in one sleek, live dashboard.

Marketing

Every email and SMS campaign you send can be an opportunity to learn. Monitor open and click-through rates to understand how your clients are engaging. Integrating your marketing with your POS and clients cards means that you can also track who ultimately makes a booking, the services they book, how much they spend, their retail purchases and more. That way, you can continually assess your marketing investment and change tack where you need.

 Motivating Your Salon Team

To truly integrate data into your business, you should involve your team. Ensure that when you are setting individual targets for your staff, they are informed by your salon’s data and aligned with the big picture. Keeping staff regularly updated on your salon’s performance gives them a greater sense of ownership of your salon’s goals. And a clear agreed-upon path to success is vital to keeping them focused and motivated. This means being specific and time-based. Instead of ‘Upsell more retail products’, challenge staff to sell AED 1300 in February.

 

With the gamified Staff Goals feature on the PhorestGo app, you set goals for staff based on your salon’s KPIs. Staff can easily monitor their performance and will receive push notifications as they progress.

When it comes to making the most of your salon’s data, start small, but then don’t be afraid to think big.

Start by employing your MOM (month-on-month) data insights to fine-tune and optimise. Then, once you make this a habit, analyse your YOY (year-on-year) performance to plan for making your salon dreams a reality.

Phorest Salon Software can help you take the first step toward your next project. Alongisde its brand new look, Phorest has announced an exciting initiative for this new era – AED400,000 dedicated to salon growth.From March, Phorest salons worldwide are invited to apply for the Phorest Growth Fund, a no-strings-attached financial boost to make some of their 2022 goals happen.

It’s time to take your salon to the next level. Learn more about everything Phorest can do for your business.