Fairmont The Palm has officially introduced Serenity – The Art of Well Being, Portugal’s award-winning wellness brand, marking its first international expansion. Recognised as a top spa destination in Europe, Serenity brings its holistic and personalised wellness philosophy to Dubai’s thriving luxury scene.
The new wellness sanctuary features tailored treatments designed to relax, heal, and rejuvenate. Highlights include the Thermal Oasis with saunas, steam rooms, and jacuzzis, as well as signature experiences like Senses of Dubai and Serenity Immunity Boost. Couples can indulge in specially curated rituals for shared relaxation.
Founded by United Investments Portugal in 2015, Serenity is known for blending global healing traditions with modern therapies. With its debut in Dubai, the brand aims to elevate wellness in the region and deliver transformative experiences that promote long-term health and vitality.