Happiness and feminist wellness named key 2018 industry

Happiness and feminist wellness are some of the key wellbeing trends of 2018, according to the Global Wellness Summit.
The predictions were made as part of the 2018 Global Wellness Trends Report, released by the Global Wellness Summit (GWS).
Long considered vague and difficult to measure, there is now a rising level of research and science on happiness, including the annual World Happiness Report.
A wider concept than wellness, happiness not only incorporates physical wellbeing but also factors such as income, trust in the government in the country you live in, and the strength of your social network.
“The happiness science lessons are clear: the wellness world needs to put a greater focus on happiness generally – and on driving social connection and technology disconnection specifically,” the report states.
In the wake of feminism being named the word of the year for 2017 and factors such as the impact of the #MeToo campaign, the GWS predicts “new intersections between women’s empowerment, feminism and wellness in 2018”.
We will, the report states, see a stronger women’s empowerment message this year, and a broader definition of what wellness for women means. This will include the continued rise of femtech:
technology focused on products and service catering for women. In the wellness world, this comprises apps centred around fertility, hormone tracking and contraception, among other things.