Hyatt announces its visionary strategy for the Middle East's growth and development

Hyatt, the renowned US hotel group, is making remarkable strides in the Middle East market, showcasing its transformative growth plan that has gained substantial momentum in the region. With a series of brand debuts on the horizon, the company is poised for success, evident through its triple-digit revenue growth and strategic initiatives.

Over the past decade, Hyatt has experienced robust growth in the Middle East, considerably expanding its presence throughout the region. Notably, in Saudi Arabia, a key market for expansion, Hyatt is projected to triple its hotel portfolio within the next five years. Exciting developments include the introduction of Miraval The Red Sea and the forthcoming debut in Madinah with three notable signings, totaling 1,729 rooms. The city will soon welcome the prestigious properties of Grand Hyatt Madinah, Hyatt Regency Madinah, and Hyatt Place Madinah.

In Qatar, Hyatt is set to introduce two highly anticipated lifestyle brands over the next 12 months, with the imminent openings of Andaz Doha and Dream Doha.

As part of Hyatt's transformation plan, the appointment of Stuart Deeson as Vice President of Operations MEA in January 2023 is a significant milestone. In his new role, Deeson oversees operations for seven esteemed brands, including Park Hyatt, Grand Hyatt, Alila, Andaz, Hyatt Centric, Hyatt Place, and Hyatt House. With a responsibility for managing 9,000 staff and nearly 6,000 keys, Deeson's role will expand further as Hyatt prepares for an 80 percent growth in Saudi Arabia, propelled by its involvement in the Kingdom's gigaprojects.

Building upon a strong first quarter in 2023, where the EMEA market witnessed a remarkable 256 percent growth in revenue across managed and franchised hotels, Mark S. Hoplamazian, President and CEO of Hyatt, expressed his satisfaction. He stated, "For the fourth consecutive quarter, we have achieved record-breaking results that surpassed our expectations, demonstrating our unique positioning and differentiated model. We continue to observe positive booking trends, and our outlook remains optimistic."