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Abu Dhabi, UAE – The Professional Beauty Abu Dhabi Show has introduced the PB Abu Dhabi People’s Choice Awards for the very first time, celebrating the capital’s most talked-about salons, spas, and barbershops. Unlike traditional categories judged by industry experts, this award will be decided entirely by the public, giving clients the power to crown their favourite experiences
Voted for via Instagram, the award highlights businesses that go above and beyond – whether through outstanding customer care, unforgettable treatments, or the ability to create a welcoming atmosphere that inspires true client loyalty.
“Launching the People’s Choice Awards in Abu Dhabi allows us to celebrate the voices that matter most – the clients,” said Andy Green, Geeneral Manager at Professional Beauty GCC. “It’s an exciting opportunity to recognise the businesses that not only deliver exceptional services but also create a lasting impact on their communities.”
How the Awards Work
- First Round (1–15 September): Followers can take part by commenting their favourite salon, spa, or barbershop on the official Professional Beauty GCC static post on Instagram. Participants must also follow @pro_beautygcc and tag their chosen business in the comments.
- Finalists: The top five businesses with the highest number of mentions will automatically become finalists.
- Second Round: These finalists will then enter an online voting stage, where the public will decide the ultimate winner.
The winner of the PB Abu Dhabi People’s Choice Awards will be officially announced at the Professional Beauty Abu Dhabi Show on 6 October 2025 at the InterContinental Hotel.
“This award is truly about celebrating the places people love to visit again and again,” added Andy Green. “It’s about recognising not just technical excellence, but the emotional connection and loyalty that these businesses build with their clients.”
For more information and to take part in the voting, follow @pro_beautygcc on Instagram.
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