Raison d’Etre champions boredom

Published 18th Apr 2018
Raison d’Etre champions boredom

The global spa consultancy and Think Tank for Wellness, has released its first anti-trend: “boredom is good for us”.
The new Think Tank for Wellness, which intends to release a new anti-trend each month, believes that we have forgotten how to slow down and enjoy moments where we do nothing.
A Monitoring the Future survey revealed that there was a sharp rise in depression and loneliness in children and teens from 2012 onwards, which correlated with when smart phones and social media use
started to increase.
Raison d’Etre project manager, Maria Nystedt, says: “This is an opportunity for the spa industry to take the lead with children’s wellness and create family bonding spaces where children can relax with parents and siblings.
“Children’s wellness is an area that most spas haven’t tapped into, yet it is one of perhaps the simplest. Children need places to play and feel safe; so why not replace spa suites with family camp suites?
Complete with hammocks, waterslides, meditation cushions and fire pits, where families can just bond, connect and be naturally playful, without any aims of achieving anything, but time together.”

The global spa consultancy and Think Tank for Wellness, has released its first anti-trend: “boredom is good for us”.
The new Think Tank for Wellness, which intends to release a new anti-trend each month, believes that we have forgotten how to slow down and enjoy moments where we do nothing.
A Monitoring the Future survey revealed that there was a sharp rise in depression and loneliness in children and teens from 2012 onwards, which correlated with when smart phones and social media use
started to increase.
Raison d’Etre project manager, Maria Nystedt, says: “This is an opportunity for the spa industry to take the lead with children’s wellness and create family bonding spaces where children can relax with parents and siblings.
“Children’s wellness is an area that most spas haven’t tapped into, yet it is one of perhaps the simplest. Children need places to play and feel safe; so why not replace spa suites with family camp suites?
Complete with hammocks, waterslides, meditation cushions and fire pits, where families can just bond, connect and be naturally playful, without any aims of achieving anything, but time together.”

PB Admin

PB Admin

Published 18th Apr 2018

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