Sustainable Beauty

One key company really stands out in the field of keeping our “world going” EMMA BARON finds out more…

Keeping our world going is at the top of many brands’ agenda these days – and has fast become a major theme, within our industry. One company in particular, eats, sleeps and breathes sustainability – this is the Davines Group. Founded in Parma, Italy, in 1983 by the Bollati family, the Davines Group is home to three major leading brands – Davines, Comfort Zone and Skin Regimen. Sustainability is at the very core of the Davines Group values and each year the company releases a report called Sustainable Beauty which highlights its milestone and major eco achievements.

In the report, Davide Bollati, the current president of the Davines Group and part of the founding family, states: “There has been unanimous commitment of the Davines company and community towards incremental improvements to our indicators, as seen within this report. Perhaps it is due to the increasingly systematic and cultural approach to sustainable development that Davines is often considered as an influencer, and accepted as a model of reference for it’s community, industry and clients; this gives us considerable strength to continue on our path with firm conviction.” The Davines village opened its doors in Parma in 2018. The latest home for the Davines Group is over 77,000 square meters and was designed to give  shape to the values of beauty, sustainability and well-being. The beating heart of the village is the greenhouse, and surrounding this are offices, laboratories and gardens where the ingredients  for the Davines brands are produced.  Upon my visit to the Davines Village in June last  year, the eco-ness was evident. The brains behind the design of the village has gone above and beyond to make sure that the Davines Group is at the top of its game to produce natural ingredients for all products, which will ultimately help save the planet. This includes a wood and glass structure to minimise the use of artificial lighting, solar thermal energy and geothermic units, sanitizing units using only water vapour in place of chemicals and kitchen waste being used to feed the garden. It is clear that the Davines Group has gone above and beyond with its efforts in keeping this world rotating and I only hope that more brands will incorporate concepts in to their business which will help make a difference to this earth. PB

 

To read the full report visit www.sustaining-beauty.com