The hair love 2022 campaign in the hands of a pro

In the Hands of a Pro, the campaign features a video with clients, including familiar faces such as Emma Willis and Pixie Lott, with their hairdressers sharing their unique hair journey together to highlight how women view their haircut as much more than a trim.

The ‘sharecut’ campaign showcases that women view a trip to the hairdressers as a chance to discuss work issues, life challenges and relationships. 

The campaign aims to raise awareness of the supportive role hairdressers can give, with L’Oréal Professional Products donating £1 – up to £10,000 – for every social media post with the hashtag #HairTheLove2022 

Béatrice Dautzenberg, Managing Director at L’Oréal Professional Products Division UK and Ireland, said in a statement: “Hairdressers can transform people’s lives and have an immensely positive impact on society’s wellbeing. Our research has shown that people believe that having their hair done professionally supports their mental health and wellbeing.

“The pandemic has also proved just how important the relationship between clients and their hairdresser is and the ‘Hair the Love’ campaign is about celebrating just how much we appreciate our hairdresser and calls for everyone to post on social, tag their hairdresser and amplify the love.”