DMCC First to Bring Accorhotels SO/ to its Uptown Dubai District Opening in 2020
SO/ Uptown Dubai, marks Middle East arrival of highly anticipated hotel and residential property to be located in the world’s #1 Free Zone
DMCC, the world’s leading Free Zone for trade and enterprise and master developer of Jumeirah Lakes Towers (JLT) in Dubai, has partnered with SO/, AccorHotels audacious and spirited luxury brand, to bring AccorHotels’ debut property to the Middle East and its much anticipated Uptown Dubai district.
SO/ Uptown Dubai, set to open to guests by late 2020, will feature 188 rooms in addition to 215 branded residences. Inspired by edgy and bold architecture, interiors for the luxury property will be brought to life by the Rockwell Group, featuring modular and contemporary elements to elevate the SO/ Uptown Dubai as a beacon of energy, art and entertainment at the heart of Dubai.
The disruptive art and experience driven property will fully embody the concept of a Kaleidoscopic Utopia, reflecting Dubai’s urban charm with the hotel’s convention-defying, colourful and lively design concepts.
The brand’s debut was announced at a signing ceremony at DMCC’s headquarters in Dubai.
Ahmed Bin Sulayem, Executive Chairman, DMCC, said: “DMCC is excited to be the ‘first to say SO/’ by bringing the debut SO/ in the Middle East to our first super-tall tower in Uptown Dubai in partnership with AccorHotels. SO/ is a bold and innovative brand much like the spirit of Dubai and DMCC’s Uptown Dubai district. We are confident this partnership will bring a spectacular destination to market for our customers, at our premium super-tall tower set to disrupt the Dubai skyline as we know it”.
The signing marks AccorHotels’ entry into DMCC’s upcoming world-class smart district, Uptown Dubai. With monumental developments including seven high rise towers atop seven levels of podium, the central plaza of Uptown Dubai aims to raise the district to the same scale of global destinations such as New York’s Rockefeller Center and Berlin’s Sony Center. Uptown Dubai is set to become the go-to destination for lively shopping, dining, entertainment and cultural experiences.
Commenting on the agreement, Sami Nasser, Chief Operating Officer, Luxury Brands, AccorHotels Middle East said: “Dubai is the perfect destination to launch one of our most sought-after luxury lifestyle brands, SO/, through our debut partnership with DMCC (Dubai Multi Commodities Centre). As a brand, SO/ encapsulates the spirit of Dubai, reflecting the city’s ambitious drive to reach unscalable heights, while celebrating the blend of cultures and experiences the city has to offer through its bold, avant-garde design, vivacious energy and world-class amenities.”
“The brand’s debut within Uptown Dubai’s first super-tall tower, a high-profile project similar to SO/ in its playful reinterpretation of luxury, will undoubtedly position the property as a landmark within an increasingly competitive hospitality industry,” Nasser concluded.
With dazzling commercial, retail, hospitality and dining components, Uptown Dubai’s first super-tall Tower, where Sofitel Uptown Dubai will be located, is set to become an iconic addition to the Dubai skyline, through its contemporary architecture conceptualized by Adrian Smith and Gordon Gill Architecture. Adrian Smith, an internationally known architect, designed the Burj Khalifa while he was Design Partner at SOM Chicago.
Learn more about Uptown Dubai: https://www.uptowndubai.ae/
As published by DMCC
