Professional Beauty launches The Future of Spa and Wellness research white paper

The Professional Beauty and World Spa and Wellness team have brought together 44 spa executives in 24 meetings to produce an in-depth report that will deliver practical advice on the key aspects of running a spa.

We dive deep and discuss the best practices to take your spa to the next level. 10 leading spa directors and 34 spa managers who were part of a mentorship programme share their insights into core issues within the spa industry.

You can download the full, in-depth report, which covers key topics including how to care for and motivate spa teams; bringing guests back safely and happily; and driving engagement from online to onsite.

13 spa and wellness trends covered are covered in depth, with real-life examples of how to develop these for spa business growth:

1. Mental wellbeing for a productive and welcoming team
2. Fitness as a route to motivation and leadership
3. Sharpening processes and learning new skills
4. Diversity and transparency in communication
5. Using your team’s skills to embrace change
6. Wellness trends to entice new guests
7. Adapting practices to meet new challenges
8. Marketing personalised experiences
9. Understanding and targeting new guests
10. Navigating discounts to maintain your spa’s value
11. Constructing unique social media content 
12. Focus on retail and vouchers to maintain cash flow 
13. Streamlining online processes

Click here to download your free copy