Facebook & Instagram ads for beauty salons & spas

Facebook is the biggest social network, making it one of the most popular platforms to get new salon and spa customers fast. With Facebook having a growing 2 billion user base, it’s a powerful marketing tool to reach out and expand your business’ customer base.

Have you tried boosting a Facebook post or running some ads that didn’t work? We’ve seen this happen to many salon owners who threw some money to promote their services and didn’t get the results they wanted. Trust me, Facebook ads can be a cost-effective tactic to get new clients into your salon or spa. Dawn Kubicek, Managing Director of Leader in Digital, lists down the most common Facebook ad mistakes you could be making and how you could avoid them to ensure that your marketing budget will not go to waste. 

1. You are choosing the wrong Facebook campaign objective.

The first step in doing any paid advertising is determining the marketing goal or ad objective of the campaign you will run.  Without a clear objective, you’ll end up spending money without getting the result you want for your salon or spa.

This is important to maximize the results of your ad spend as you’re telling Facebook how to spend your money and what is your goal. Currently, Facebook has a variety of options in three categories: awareness, consideration and conversion. So ask yourself, why do you want to advertise your salon or spa? Do you want to get more likes on your page or do you want to get new clients to visit your location?

2. You are running your Ads at all times.

You should not run your ads all day and all night. Most of the salons and spas operate in normal business hours. You should limit how often your ads are shown and set a custom schedule for your campaign. This will enable you to spend your budget and run your ads during the days and times that are most relevant to your audience.  You’ll see an improved response rate when you reach your customers at a good time.

 3. You are constantly pausing or tweaking your campaigns.

You don’t need to check your ads every 5 minutes. You don’t have to worry if you already spent a few dollars and it hasn’t had a single inquiry. Keep in mind that Facebook’s ad system uses machine learning to optimise for best results. This means that when you start your ad campaign, you have to let it run for 48 hours or more without touching or revising anything. Facebook calls this the “learning phase”.  Your campaign needs time to collect and evaluate enough data to fully optimize ad delivery. It may be tempting to tweak your ads from time to time, but it may be worth waiting instead of wasting more budget on unoptimised ads.

 4. You are not using ad assets that grab the attention of your ideal client.

Most of the people online scroll until infinity. You have to have an eye-catching offer or image that gets them excited to check your ads. People are visual creatures, and Facebook is a good channel to show off your products and services. If you want to promote your hair services, using before and afters or clients pictures are perfect. If you want to promote the interiors, take good pictures that highlight the cozy and Insta-worthy aesthetic in your salon or spa. 

If you have more budget, a strong promo or discount will surely attract new customers. You may be hesitant, but consider offering special deals and packages as a way to get new leads and clients.

 5. Take advantage of the different ad types.

Every audience responds and engages in different ways. With Facebook, you can design and create more engaging campaigns using the different media options.  As the consumer preference changes, you can always do A/B tests with the varying ad formats. This will also help you in finding the most effective ad format for your target audience and making the most out of your allocated budget.

 6. Don’t forget to exclude the audience who has already seen your ads or taken action.

Targeting the right audience is essential in running Facebook ads for your salon or spa. You should stop wasting your budget on people who already know about your brand or have seen your ads over again.  You can save your money by excluding the audience who have already taken actions with your page or ads.  To avoid this, create your Custom Audience based on the actions people have taken with your page and ads or the landing page they visited.  This will allow you to create a more tailored remarketing campaign and will ensure your ads reach new potential customers.

Running Instagram ads can be a game changer for any salon or spa business. Digital success is a learning curve and you’ll learn better by experimenting and trying new digital marketing strategies. Digital success is a learning curve and you’ll learn better by experimenting and trying new digital marketing strategies. Take note of these tips to help you avoid wasting too much of your budget on ineffective ads. If you have more questions on building your brand’s social media presence you can contact us here! Leaders In Digital. 

 

By: Dawn Kubicek, Managing Director of Leaders in Digital