Leading organic luxury beauty brand Philip Martin’s hosted an exclusive, two-day professional training event in Dubai last week, designed for skincare specialists, salon professionals, and spa partners across the UAE. The sessions, held on April 15 and 16, offered a comprehensive dive into the brand’s philosophy, innovative skincare and body care protocols, and market-specific treatment strategies.
The event was led by Ornella Mellone, Philip Martin’s Skin Care Professional Manager, and attracted both existing and potential partners eager to elevate their expertise with the brand’s signature techniques and product line.
Day One: Skincare Protocols & Facial Techniques
On April 15, the focus was on advanced facial treatments and product knowledge, tailored to the UAE market’s unique skincare demands. The day opened with a brand presentation outlining Philip Martin’s mission and the science behind their natural and organic formulations.
During the Skincare Theory & Market Adaptation segment, professionals were guided through the active ingredients used in Philip Martin’s treatments and how they align with local preferences—especially in targeting anti-aging, lifting, hydration, and skin brightening without leaving a matte finish.
The afternoon featured live demonstrations of facial techniques, showing how treatments can be personalized for client needs and seamlessly integrated into retail offerings. The day concluded with a retail strategy session, focusing on boosting sales through effective treatment-to-product recommendations and client education. All participants received certification upon completion.
Day Two: Body Treatments & Moroccan Hammam Ritual
April 16 shifted the focus to body care and spa rituals, starting with a refresher on Philip Martin’s brand values for new attendees. The morning theory session highlighted the therapeutic benefits of the brand’s body care line and introduced professionals to the Moroccan Hammam Ritual, adapted for the academy setting without a full hammam facility.
The hands-on portion of the day included massage techniques for drainage, toning, anti-cellulite, and spot brightening, alongside a hands and feet spa demonstration. A final session on retail strategy helped professionals develop effective product upselling approaches within spa and salon settings.
Empowering Professionals with Knowledge and Certification
Philip Martin’s Dubai Academy emphasized education, innovation, and business growth, equipping attendees with the tools to enhance client satisfaction and commercial success. By combining theory, hands-on experience, and sales strategy, the brand reinforced its commitment to elevating professional standards in the region.
All participants left with certification, fresh skills, and an enriched understanding of Philip Martin’s holistic approach to beauty and wellness.
For inquiries about upcoming trainings or partnership opportunities with Philip Martin’s in the UAE, please contact the Philip Martin’s Dubai Academy directly:
Eldar Armaliev
Creative Director
Philip Martin’s UAE
+971 56 266 2312
@philipmartins_uae | www.philipmartins.ae
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